Today's youth is sold short by a society that is content to offer superficial dreams in a shallow pool of lust, greed, and ego. We believe this generation has an appetite for deeper things, which give life meaning and purpose. Truth has become an influential clothing line to inspire young minds to look beyond the next fix and find what they are truly looking for.
 
This month team rider Kyle Loza was on Country Music Television for a chopper build off. Here are some behind the scenes shots of Kyle in action.
 
Check out Truth’s online store for all the latest men’s and women’s tees from the Fall 08 line.
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Truth Soul Armor team rider Nathan Woods was selected as one of the six U.S. riders to compete in this years ISDE Enduro Championships. The Enduro race will be held in Greece for six days were over 500 riders from 50 different countries come together and compete for the WORLD TROPHY. Check in for updates on Nathan’s results after the race September 1st-6th.
 

 

 
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